Depending on what you’re selling at your WooCommerce store, the typical shop page might not be the best way to present your products. Instead, a WooCommerce order form can sometimes be a more efficient way to showcase your wares, especially when you need a more compact layout to display more products in the same space.
Do you want to learn how WordPress search works, and how you can make it better?
By understanding and improving the built-in WordPress search, you can help visitors find what they’re looking for. This can get you more conversions while keeping people on your site for longer.
In this article, we’ll look at how the default WordPress search works, and share tips on how to make it better.
How Does WordPress Search Work?
WordPress comes with a search system that will look for content within your website.
How the search bar looks and where it appears will vary depending on your WordPress theme, but most themes show the search bar in the top right corner.
Note: If your theme doesn’t show the WordPress search bar by default, then skip ahead to our FAQs, where we’ll show you how to add it.
Visitors can type a search query into this field, and WordPress will search:
As you can see, it doesn’t search widgets, user comments, categories, tags, WooCommerce products, or PDF documents. It also doesn’t search image gallery titles, captions, or alt text, although you can search this content using a search engine plugin like SearchWP.
WordPress performs this search using the WP_Query class. It will start by displaying any posts that have the search term in the post title, arranged in reverse-chronological order, meaning that the newest entries will be displayed at the top of the results.
After that, it’ll show any posts that have the matching term in the post content.
For example, imagine you’ve just published a post about cats titled ‘My Favorite Pet’, and you also have an older post titled ‘Best Cat Photos.’ In this case, searching for ‘Cat’ will display the older ‘Best Cat Photos’ post first, since it has the search term in the title.
This may not a problem for WordPress blogs or websites that only have small amounts of content. However, this ordering logic will often show inaccurate or confusing results for bigger blogs, online stores, or business websites.
The built-in system is also missing some of the features that people expect from modern search engines. This includes autocomplete, live Ajax search, filtering, and spellcheck.
Why Improve the Default WordPress Search?
An advanced, fast, and accurate on-site search can help visitors find interesting and relevant content, which will keep them on your website for longer. This can increase pageviews and reduce bounce rate in WordPress.
Since visitors are spending more time on your site, this will send positive signals to the search engines. This can improve your WordPress SEO, which means search engines like Google will show your content to more people and drive more visitors to your website.
People who are using your site’s internal search are already highly engaged. They’re actively looking for specific content, which may mean they’re ready to take actions such as buying a product, signing up to your WordPress membership site, or booking an appointment.
If these people can’t find what they’re looking for, they may give up and go to a different website. This means you’re losing out on visitors who were ready to convert.
A search results page is also an example of personalized content since you’re showing the visitor results that match their unique search query. By providing personalized content that’s accurate and helpful, you can improve the visitor experience. Once again, this can encourage them to convert.
Performance is another reason why it’s a good idea to replace the default WordPress search with a better alternative.
The larger your WordPress website gets, the longer it’ll take WP_Query to scan your database and get the results. This means your site’s search will get slower, as your website gets bigger.
How to Make the WordPress Native Search Better
On-site search helps visitors find what they’re looking for, including products to buy and interesting blogs to read. Since it’s such an important part of your site, it’s a bad idea to rely on the limited built-in WordPress search.
With that being said, let’s see how you can improve the native WordPress search.
Show Instant Results With Live Ajax Search
Live Ajax search adds a dropdown and autocomplete feature that’s common in search engines like Google.
As the user types, live search guesses what they want to search for and then shows them results without even reloading the page.
This can help visitors find the right content, without having to manually press the ‘Search’ button or wait for the page to reload.
The first thing you need to do is install and activate the plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Upon activation, the default WordPress search form will automatically use the Ajax live search feature. If you visit your site and start typing into the search bar, then you’ll see the instant search in action.
Change the Default Search URL Slug
By default, WordPress search URLs typically look something like this:
http://example.com/?s=search-term
The extra ?s= characters make this URL more difficult to read and understand, which can confuse visitors who are trying to find their way around your site.
Even worse, these URLs aren’t optimized for search engines which can stop them from correctly indexing your site’s contents.
You can go ahead and use the following custom code to replace the ‘/?s=search-term’ characters with ‘search.’ Your slug will look something like this when finished: http://example.com/search/wordpress
To use something other than ‘search’ in your URL, simply customize the code snippet below.
By uploading PDFs to your WordPress website, you can share information about your services and products in a format that works on all devices. They’re also perfect for offering your visitors ebooks, user manuals, menus, and more.
However, WordPress only searches the contents of its database by default, so it will only look at the title and description of your PDF files, and not their contents. As a result, your visitors may struggle to find the best PDF for their search query.
The good news is that you can use a custom search plugin to improve the default WordPress search experience. If your PDFs are unencrypted, then the right search plugin will index the contents and metadata of your PDFs and add them to the search results.
If you have multiple categories of content on your website, then you might want to let users restrict their search to a specific category. This can help visitors find the right content, faster.
For example, if you have an online store then it often makes sense to let customers search within a particular product category.
If you run a membership site, then you might use search by category to help visitors find other members, groups, forums, online courses, and other specific kinds of content. For more information, please see our guide on how to add search by category in WordPress.
Make a Smart WooCommerce Product Search
WooCommerce has its own built-in search, but it doesn’t look for matches in product attributes, reviews, or product descriptions. This omission can stop shoppers from finding products they want to buy on your online store, so you get fewer sales.
To get even more sales, you may want to fine-tune the kind of products WooCommerce includes in its search results. For example, you might only show products that are on sale or come with free shipping.
Custom post types allow you to go beyond posts and pages and create different content types for your website. Custom post types can have different custom fields and their own custom category structure.
For example, if you run a movie review website, then you would probably want to create a ‘movie reviews’ post type that has fields for the director, release date, and more.
At WPBeginner, we use custom post types for our Glossary section to keep it separate from our blog posts.
If you use custom post types, then you may want to create a form that allows visitors to search only that content.
For example, we also have a form that only searches WPBeginner’s coupon codes.
By default, the built-in WordPress search will include all posts and pages in its search results.
However, you may want to exclude certain pages and posts from the search results. For example, if you’re running a WordPress membership website or selling online courses, then you’ll typically want to exclude your premium content from public search results.
If you’re running an online store, then you may want to hide content like your account page, checkout page, and thank you page. To help you out, we’ve created a guide on how to exclude pages from the WordPress search results.
In this guide, we’ve explored how the default WordPress search works and shared lots of tips on how to improve it.
However, you may still have some questions about this important feature. That said, here are some of the most frequently asked questions about WordPress search.
How Do I Improve WordPress Search?
The best way to improve the built-in WordPress search is by using SearchWP.
SearchWP is the best custom search plugin for WordPress and allows visitors to search any content on your site including documents, WooCommerce products, custom fields, tags, comments, and more.
It also lets you customize the WordPress search algorithm, so you can control exactly where the content appears in the search results.
Since the main navigation menu typically appears across your entire site, visitors will be able to search for pages, posts, products, and more, from any page of your website.
If you’re using a block-based theme such as ThemeIsle’s Hestia Pro or Twenty Twenty-Three, then you can add a search bar to your theme using the full-site editor (FSE).
To do this, go to Appearance »Editor in the WordPress dashboard.
By default, the editor will show your theme’s home template. If you want to add the search bar to a different template, then click on the small arrow icon in the toolbar.
Then, select ‘Browse all templates.’
You’ll now see all the templates that make up your WordPress theme. Simply find the template where you want to add the search bar, and then click on its title.
You will now see this template in the full-site editor.
To go ahead and add a search bar, click on the blue ‘+’ icon.
In the popup that appears, type in ‘Search’ to find the right block.
You can then drag the block to the location where you want to show the search bar.
To customize the block title or placeholder text, simply type it into the search block where it says ‘search’ or ‘optional placeholder.’
When you’re happy with how the block looks, click on ‘Save’ to make the search bar live.
How Do I Add Search to a WordPress Page or Post?
You can add a search bar to a specific page or post using the built-in Search block.
This is a good choice if you want to control exactly where the search bar appears on every page and post, or you only need to offer search on specific areas of your website.
To get started, simply open the page where you want to add a search form and then click on the + icon.
In the popup that appears, type ‘Search’ to find the right block. Once you click on the Search block, it will add the block to your page.
By default, the block uses ‘Search’ for both its label and the button text.
This will be visible to visitors, so you may want to replace it with something more descriptive by typing into the text fields.
You can also add some placeholder text to the search bar. This text will disappear automatically when the visitor starts typing.
To add a placeholder, simply click on ‘Optional placeholder…’ and then start typing.
When you’re happy with how the Search block looks, you can go ahead and either publish or update the post.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Want to create a WooCommerce list view to display your products instead of the default WooCommerce shop page?
In this post, I’ll first talk about which types of stores can benefit from a list view. Then, I’ll show you how the WooCommerce Product Table plugin can help you generate a simple WooCommerce list view shortcode for your store.
WooCommerce product pages come with a standard set of tabs. However, adding custom tabs requires editing your theme files, which is not a simple task if you’re not a developer. In this article, we’re going to introduce you to five WooCommerce tabs plugins that will allow you to add custom tabs without touching a line of code.
In this step-by-step tutorial, you’ll learn how to set up tiered/quantity-based pricing on your WooCommerce store, along with adding a frontend tiered pricing table to your single product pages.
By selling your books as downloadable audio files, you can make money without having to pay for shipping or printing. You can also sell the same audio file an unlimited number of times.
In this article, we will show you how to easily sell audiobooks online using WordPress.
Another option is recording that information as an audiobook. This is a great way to collect everything you want to say into a single, downloadable file that’s easy to distribute and sell to other people.
Unlike traditional printed books, you don’t have to pay printing or shipping fees for your audiobooks. You also don’t have to worry about physical storage, supplies, or managing your inventory. All of this means lower costs and bigger profits, which makes audiobooks the perfect way to make money online with WordPress.
If you have an ebook, then there are plenty of services that can help you turn it into an audiobook including ACX. Every audiobook you make on ACX will be available on Audible.com, Amazon.com, and iTunes, but it’s also a good idea to add the audiobook to your own website.
With that in mind, let’s see how you can sell audiobooks online. Simply use the quick links below to jump straight to the method you want to use.
Unlike general eCommerce plugins, Easy Digital Downloads has the specific features you need to promote, sell, and distribute digital products with ease. This means you don’t have to waste time and effort with unnecessary settings, such as configuring your store’s shipping.
Even better, if you’re using SiteGround then Easy Digital Downloads already comes pre-installed on their EDD plan, so you can start using it straight away.
Upon activation, go to Downloads » Settings in the WordPress dashboard.
Even though you’re selling audiobooks, you’ll need to set your store’s location. This allows Easy Digital Downloads to auto-fill some fields in the order form, which will help improve the customer experience.
Easy Digital Downloads also uses your location to calculate sales tax.
To add your location, simply open the ‘Business Country’ dropdown menu. You can then choose where your business is based.
Next, find the ‘Business Region’ field.
Here you can open the dropdown and choose the region where your store operates from.
After making these changes, go ahead and click on Save Changes to store your settings.
In the Payment Gateways section, check the box next to each gateway that you want to add to your WordPress blog or website.
If you add more than one payment method, then you’ll need to choose a default gateway.
You can use any gateway you want, but Stripe can accept credit cards as well as Apple Pay and Google Pay. This is why we recommend using Stripe as the default payment gateway.
With that done, click on the ‘Save Changes’ button.
You’ll now see some new tabs where you can configure each payment method.
Configuring the payment gateway will be slightly different depending on which gateway you’re using, but Easy Digital Downloads will walk you through the process.
Once you’ve set up at least one payment gateway, you’re ready to start uploading audiobooks to your WordPress website.
To create a digital product, select Downloads from the left-hand menu. Then, click on the ‘Add New’ button.
You can now type a name for the product into the ‘Enter download name here’ field. This will appear on the audiobook’s page, so you’ll want to use something that catches the visitor’s attention and accurately describes the book.
Next, type out the description that will appear on the ebook’s product page. You’ll want to give visitors all the information they need to decide whether this book is right for them.
Many online stores use product categories and tags to help shoppers find what they’re looking for. If you’re selling lots of audiobooks, then these categories and tags help visitors find related audiobooks, which can get you more sales.
You can create new categories and tags in the Categories and Tags boxes.
Next, you’ll want to set a price by scrolling to the Download Prices section. Here, type in how much visitors will pay to download the audiobook.
You’re now ready to upload the audio file that you want to sell. When it comes to audio, WordPress supports mp3, ogg, and wav. It also supports m4a, although this format may not work on all browsers.
In the File Name field, type a name for the file that shoppers will get when they buy the audiobook. Then, simply click on ‘Upload a File.’
You can now choose any audio file from the WordPress media library, or you can upload a new audiobook from your computer.
Finally, you’ll need to add a product image, which will usually be your audiobook’s front cover. Simply scroll to the Download Image section and then click on the ‘Set Download Image’ link.
This launches the WordPress media library where you can choose an image or upload a new file from your computer.
When you’re happy with your digital download, click on the Publish button to make it live.
Easy Digital Downloads will now create the audiobook as a downloadable product, but visitors still need a way to access the product page.
This might mean adding the page to your website’s menu, creating a sales page where you advertise all your audiobooks, or even adding the book to a custom home page.
No matter what method you choose, you’ll need to know the audiobook’s URL.
To get this link, simply go to Downloads » Downloads. Then, find the audiobook you just created, and click on its ‘Edit’ link.
You will then find the URL directly below the product title.
Now, you can link to this product page from any area of your website, simply by using its URL. To learn more, see our step-by-step guide on how to add a link in WordPress.
Easy Digital Downloads also creates a ‘Purchase’ button for this particular audiobook. Visitors can click this button to add the audiobook to their cart.
You can add the button for this book to any page, post, or widget-ready area. This allows visitors to start the purchasing process without even Needing to visit the individual product’s page.
To get the audiobook’s shortcode, simply scroll to its Download Settings section. You can then copy the text in the ‘Purchase Shortcode’ field.
Every time someone buys an audiobook from your website, Easy Digital Downloads will send them an email and download link.
While this email has everything the customer needs to access their download, it’s a good idea to customize it. For example, we recommend adding your own logo and branding.
To customize the default email, simply go to Downloads » Settings. Then click on the ‘Emails’ tab.
When you’ve finished making changes, you may want to send a test email so you can see how the message will look to your customers.
To do this, simply click on the ‘Send Test Email’ button and Easy Digital Downloads will send an email to your admin email address.
Have you clicked on the ‘Send Test Email’ button, but haven’t got a test email? If your site isn’t sending emails correctly, then customers won’t be able to download your audiobook.
When you’re happy with how the email looks, you can go ahead and click on the ‘Save Changes’ button.
This is all you need to start selling audiobooks online. However, Easy Digital Downloads has lots more advanced features that can help you sell audiobooks.
Method 2. How to Sell Audiobook Memberships (Best for Recurring Revenue)
Another option is using your audiobooks to create recurring revenue streams.
For example, you might offer members unlimited monthly or annual access to all your audiobooks for a membership fee. In this way, you can get reliable recurring revenue over a longer period of time.
A membership site is also a great choice if you’re releasing your audiobooks as a series.
If you want to get recurring revenue, then MemberPress is the best WordPress membership plugin. It allows you to accept payments, create an unlimited number of membership levels, restrict access to audiobook pages based on membership subscription, and more.
Upon activation, go to the MemberPress » Settings page to configure the plugin settings.
To start, you’ll need to set up a payment gateway.
Out of the box, MemberPress supports PayPal (Standard, Express, and Pro), Stripe, and Authorize.net. You simply need to select the payment method you want to use and then type in the required credentials, such as your PayPal email address.
You may want to add multiple methods, so members can use their preferred gateway. When that’s done, don’t forget to click on the Update Options button to save your settings.
With the setup out of the way, it’s time to create one or more membership levels. These are the subscriptions that visitors will buy to access your audiobooks, or other content.
MemberPress allows you to offer different content for different membership levels. For example, you might create Bronze, Silver, and Gold memberships and then give members access to different audiobooks.
To create the first membership plan, go to the MemberPress » Memberships page and then click on the ‘Add New’ button.
On the next screen, you’ll need to provide a title for the membership plan and then add details in the post editor.
After that, you can set the pricing, billing type, interval, and expiration under the ‘Membership Terms’ section.
Next, scroll to the Membership Options box below the editor.
Here, you can customize the plan permissions and membership options.
When you’re happy with how the plan is set up, go ahead and click on ‘Publish.’ To create more membership levels, simply repeat the same process described above.
Once you’ve created all the membership levels, it’s time to add some access rules. These allow you to restrict access to your audiobooks based on the user’s membership plan.
Just go to MemberPress » Rules and then click on the Add New button.
Here, you can create all kinds of access rules, but you’ll typically start by selecting the audiobook that you want to restrict access to.
Under ‘Protected Content,’ open the dropdown menu and choose an option from the list. This might be the specific page where you embedded the audio file, content that has a particular tag, or any other option from the list.
After that, open the ‘Access Conditions’ dropdown and choose ‘Membership.’
In the second dropdown menu, select the membership level people will need in order to access this content.
There are more settings that you can configure, but this is all you need to create a simple access rule.
When you’re happy with how the rule is set up, click on ‘Save Rule.’ To create more access rules, simply follow the same process described above.
Now that everything is set up, you’ll need to make sure visitors can buy memberships and log into their accounts. Thankfully, MemberPress comes with ready-made forms that you can add to your site.
We recommend adding the MemberPress login widget to a widget-ready area, so members can log in from any page.
Simply head over to Appearance » Widgets and add the ‘MemberPress login’ widget to the sidebar or similar section.
Don’t forget to click on the ‘Update’ button to save your widget settings.
There are a few different ways to add a signup page to your website, but MemberPress automatically creates a registration page for each membership level. This means you can simply add these pages to your main navigation menu.
In your WordPress dashboard, go to Appearance »Menus. In the left-hand menu, simply click to expand the ‘Memberships’ section.
You’ll now see a list of all the different MemberPress levels.
To add a membership to the navigation menu, simply check the box next to it and then select ‘Add to menu.’
When you’re happy with how the menu is set up, click on ‘Save Menu.’
At this point, you’ve created a website where visitors can buy audiobook subscriptions. However, MemberPress has lots more settings you can use to sell audiobooks, grow your brand, and get more members.
Method 3. How to Sell Audiobooks With WooCommerce (Best For Online Stores)
Easy Digital Downloads makes it easy to sell audiobooks on any WordPress blog or website, without you having to configure lots of unnecessary settings like shipping and handling.
However, if you’ve already created a WooCommerce store, then you can sell digital products like audiobooks using this popular eCommerce plugin.
Although it’s mostly used to sell physical products, you can add support for digital products by going to WooCommerce »Settings and then clicking on the ‘Products’ tab.
Here, click on the ‘Downloadable products’ link.
You can now open the ‘File download method’ dropdown and choose an option from the list.
When you’re selling digital downloads, there is a risk that customers may share the direct link with other people. This allows people to download your audiobook without paying.
‘Force Downloads’ helps to protect your site from direct linking, so it’s the recommended method. However, just be aware that very large files may result in a timeout, especially if your server has limited resources.
If this happens, then you may need to change your WordPress hosting plan or select a different file download method.
You may also want to enable the checkbox next to ‘Allow using redirect mode (insecure) as a last resort.’ If WooCommerce encounters any problems, then this setting will deliver the audiobook via an unsecured redirect link rather than showing an error.
This is a much better customer experience.
The second option is ‘X-Accel-Redirect/X-Sendfile,’ which serves the file directly to the customer. This protects the audiobook from unauthorized downloads without impacting your site’s performance.
However, this method requires you to install and enable the X-Accel-Redirect/X-Sendfile module on your server, so it’s not very beginner-friendly. Depending on your plan, you may also need to speak to your WooCommerce hosting provider.
The final option is ‘Redirect only,’ which uses a direct link to the file. This means your audiobook isn’t protected and anyone can access it using the URL. That said, we don’t recommend the ‘Redirect only’ method.
After selecting a download method, you can choose whether visitors must be logged into an account in order to download the audiobook.
To make this decision, either enable or disable the ‘Downloads require login’ checkbox.
By default, customers can download the audiobook while their order is processing.
If you want to wait until the order is complete, then uncheck the following box: ‘Grant access to downloadable products after payment.’
By default, WooCommerce will download the audiobook to the customer’s computer.
Most of the time this is the best customer experience, but you can set the file to open in a new tab instead. The customer can then decide whether they want to save the file.
There are some use cases where this may be the better option. For example, if you’re showing the customer a free sample, or your audiobooks are short enough to enjoy in one sitting.
In this case, you may want to check the box next to ‘Open downloadable files in the browser.’
When you’re happy with the settings you’ve entered, click on ‘Save Changes.’
With that done, you’re ready to add the audiobook as a downloadable product by going to Products »Add New. Here, you can type in a title, add a description, upload a product image, and set the price as normal.
Then, scroll to ‘Product Data’ and check the box next to ‘Downloadable,’ which adds some new settings.
To start, click on ‘Add File.’
You can now either choose the audiobook from your media library or upload a new file from your computer.
After that, type in a filename for the audiobook.
By default, customers can download the audiobook as many times as they want, for as long as they want.
If you want to limit the number of downloads per customer, then type a number into the ‘Download limit’ field.
If you want the download link to expire after a certain number of days has passed, then type a number into the ‘Download expiry’ field.
When you’re happy with how the audiobook is set up, click on the ‘Publish’ button. The audiobook will now appear as a downloadable product on your online store.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
You’ve probably seen variation swatches on ecommerce sites before. They’re the visual selectors available when choosing product variants. And you can learn how to use variation swatches for WooCommerce without any coding knowledge. That way, your customer actually sees the textures, colors, and other differences between product variants, helping them decide which one to purchase. In this guide, you’ll learn step-by-step how to set up variation swatches for WooCommerce using a code-free plugin.
Would you like to offer wholesale pricing on products in your WooCommerce store? If you sell large quantities of certain products, then you should consider adding a tiered pricing table for WooCommerce.
WooCommerce is a user-friendly e-commerce tool, but setting up product pages isn’t enough to boost sales. To maximize conversions, store optimization is essential. Here are five simple ways to achieve this.
Do you want to add your WordPress products to Google Shopping?
Adding your online store products to Google Shopping can help you increase traffic, reach more customers, and generate greater revenue.
In this article, we’ll show you how to easily add WordPress products to Google Shopping.
Why Should You Add WordPress Products to Google Shopping
Google Shopping is a virtual marketplace like Amazon and Etsy, where users can search, view, and compare products from different online stores that have paid to advertise their products.
If you have a WooCommerce store, then adding your products to Google Shopping can prove to be extremely beneficial for your business.
Your products will be shown to all users browsing through Google shopping which will increase traffic on your WordPress website, generate more revenue and bring in more customers.
That being said, let’s see how you can add WordPress products to Google Shopping.
How to Add WordPress Products in Google Shopping
Step 1: Creating a Google Merchant Account
To add your products to Google Shopping, you have to start by creating an account in the Google Merchant Center. This is the place where your product information will be stored for viewing by Google Shopping.
First, go to the Google Merchant Center page and click the ‘Sign up for free’ button.
After that, Google will ask you about your online business.
Just check the answers that apply to you, and then provide your website’s URL.
After you’ve provided the details, you’ll be redirected to another page.
Here, you simply have to click the ‘Create a Google Merchant Account’ button at the bottom of the page.
Now, you will be asked to provide your business details. You can start by writing your business name.
Next, select the country where your business is based from the dropdown menu below the ‘Registered Country’ option.
After that, click the ‘Continue to Merchant Center’ button.
You’ve successfully created your Google Merchant Account. Now all you have to do is provide your business info and shipping details.
Once you’ve filled in those details, simply click the ‘Save’ button at the bottom to store your settings.
Step 2: Linking Your Google AdWords Account
Now you’ll have to link your Google AdWords account to your Google Merchant Center account so that you can show your products via Google Shopping.
To link your account, simply go to the Google Merchant Center dashboard and click the gear icon at the top of the page.
Clicking it will open up a ‘Tools and Settings’ prompt. Here you simply have to choose the ‘Linked Account’ option present.
This will take you to the ‘Linked Accounts’ page.
Now you simply have to click the ‘+’ button to create your Google Ads account.
This will open up a ‘Create Your Google Ads Account’ prompt.
Simply choose your preferred time zone and currency and then click the ‘Create’ button.
You have now successfully created your Google Ads account.
This is how it will look once your account has been created.
Step 3: Adding WordPress Products to Google Shopping
To add your WordPress products to Google Shopping, we will be using the ELEX Google Shopping plugin to display your WooCommerce products in Google Shopping.
Upon activation, head over to the Google Shopping Feed » Create Feeds page from the WordPress admin sidebar.
From here, simply fill in your business details and click the ‘Continue’ button at the bottom.
Next, you’ll be taken to the ‘Map Category’ page. Here you simply have to select your product categories.
Simply type your product categories in the ‘Google Categories’ tab and click ‘Continue’
After that, you’ll be directed to the ‘Map Attributes’ page.
This is where you’ll have to fill in your product details including product id, product description, product link, pricing, image, and more.
Here select and fill in as many attributes as possible for more visibility in Google Shopping and click the ‘Continue’ button.
Now that you’re on the ‘Filtering Options’ page, simply fill in the details as required for your online store.
For example, you can include how many items you have in stock or note how many have sold already.
Next, simply click the ‘Generate Feed’ button at the bottom.
After you’ve created your Google Shopping feed, go to the Google Shopping Feed » Manage Feeds page from the admin sidebar.
Here you will be able to view your Google Shopping Feed. Now you have to simply click the ‘Download’ button beside it.
Once you’ve downloaded your feed as an XML file, go back to the ‘Google Merchant Center’ dashboard and click the Products » Feeds option from the sidebar.
This will open up the ‘Primary Feeds’ page where you have to click the ‘+’ button to add a new feed.
This will take you to the ‘New Primary Feed’ page where you can start by filling in basic details. First, start by adding all your target countries.
Next, select your preferred language and then click the ‘Continue’ button.
Then, you have to choose a name for your feed and select a method to connect your data to the Merchant center.
For this tutorial, we will be uploading the feed XML from WordPress.
After that, just click on the ‘Continue’ button.
Now that you’re on the ‘Setup’ page, simply type the name for your Google Shopping Feed.
Next, just upload the Feed file you got from WordPress and click the ‘Create Feed’ button.
You have now successfully added your WordPress products to Google Shopping.
Bonus: How to Add Google Merchant Center Schema in WordPress
To improve your product search visibility in Google Shopping and increase conversion rates, you should add a Google Merchant schema in WordPress.
Schema markup is an HTML code that provides more details about your products to search engines.
A GMC listing schema will make your search snippets more prominent and will allow your products to be featured as popular products for the relevant search terms.
The easiest way to add a Google Merchant Center listing schema to WordPress is by using the All in One SEO for WordPress.
Upon activation, a setup wizard will open up. Simply go ahead and click the ‘Get Started’ button.
After that, you need to follow the onscreen instructions in the setup wizard to configure the plugin. If you need help, please see our guide on how to properly set up AIOSEO in WordPress.
After the AIOSEO plugin has been set up, you need to visit the Products » All Products page from the admin sidebar.
From here, simply click on the ‘Edit’ link below a product to open up the ‘Edit Product’ page.
Once there, you need to scroll down to the ‘AIOSEO Settings’ section and click on the ‘Schema’ tab.
Now, you need to make sure that the schema type is set to ‘Product’ by default.
If that is not the case, then simply click on the ‘Generate Schema’ button.
It will open up the Schema Catalog which will list all the available schema templates.
From here, you need to click the ‘Add Schema’ (+) button beside the Product option to set it as your primary schema.
Note: You may see the ‘Article’ schema already applied. If so, you can remove it as you add the new one because this particular page isn’t an article or blog post in Google’s eyes.
Next, you will need to fill in the product information to add the GMC listing schema.
For that, you need to click the ‘Edit Schema’ button next to the ‘Schema in Use’ option.
This will open up the ‘Edit Product’ modal where you will need to fill in the product details.
If you’re using WooCommerce, then AIOSEO will automatically pull most of the product data from your product information.
However, if you want to fill in the information manually, you need to simply toggle the ‘Autogenerate Fields’ switch to ‘No.’
The product attributes that you will need to add include the product name, description, image, ISBN, price, material, color, shipping details, and more.
We recommend that you provide all the details so that the schema markup can make your product snippets more engaging.
Once you’re done, simply click the ‘Update Schema’ or ‘Add Schema’ button to store your settings.
You have now successfully added the Google Merchant Center listing schema to WordPress, and your products can now be featured on the platform and hopefully earn you more sales.
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